Technology is constantly changing, and the world of internal communications is no different. While keeping up with new trends can be daunting, understanding and implementing these changes now can drastically improve your business’s communication processes in the future. This blog post by Jeffrey Hammel will explore some of the key trends that are likely to drive internal communications over the next three years, helping businesses stay ahead of their competition and operate more effectively.
Jeffrey Hammel Lists The Trends In Internal Communications In 2023
1. Automation and Artificial Intelligence: Automation and AI technologies can help streamline internal communication processes within organizations. According to Jeffrey Hammel, by automating routine tasks, it can free up valuable resources to focus on more innovative projects. AI-powered solutions can also significantly improve the quality of communications by providing predictive analytics, personalized content recommendations, and other sophisticated features.
2. Unified Communications Platforms: With the rise of cloud computing, unified communication platforms have become a popular tool for improving intranet collaboration across departments in an organization. These platforms allow users to share documents, collaborate in real time, and access data from any device with an internet connection. This has enabled employees to stay connected even when they are geographically dispersed or working remotely.
3. Mobile-First Strategies: As the number of mobile users has grown over time, organizations have adapted their internal communication strategies to include mobile-first approaches. This can include using apps or text messaging platforms that are designed specifically for internal use. By leveraging these tools, companies can ensure that their employees remain connected regardless of location or device type.
4. Social Media Integration: More and more organizations are taking advantage of social media integration as a way to improve internal communications. Companies can create private networks where they can share content with colleagues and receive feedback in real-time. This allows them to stay up-to-date with the latest developments within the organization while also fostering better collaboration between teams.
5. Analytics and Measurement: Measuring the success of internal communication initiatives has become increasingly important in recent years. Analytics and measurement tools can help organizations to track key performance indicators, such as employee engagement or sentiment levels, which can then be used to make informed decisions about their communications strategy. By leveraging these tools, companies can ensure that their internal messages are reaching the intended audience and having a positive impact.
6. Employee-Focused Content: Companies are increasingly focusing on creating content that is tailored to the needs of their employees, says Jeffrey Hammel. This can include targeted messages about company policies and initiatives, or even more creative forms of communication such as video stories or podcasts. By providing content that speaks directly to their workforce, organizations can ensure that their internal communications strategy resonates with their employees.
1. 80% of organizations have adopted some form of unified communications platform (UCP).
2. 85% of employees prefer to receive internal communication through mobile devices.
3. 73% of companies are using analytics and measurement tools to track the success of their internal communication initiatives.
Jeffrey Hammel’s Concluding Thoughts
By embracing these trends in internal communication that Jeffrey Hammel highlilghts here, organizations will be able to take advantage of new technologies to improve collaboration between departments while also gaining valuable insights into how their intranet is being used by employees. This will lead to more effective and efficient communication within the organization, ultimately resulting in increased productivity and improved morale among employees.