Jeffrey Hammel

Jeffrey Hammel shares The dos and don’ts of social media marketing – what works and what doesn’t.

Social media marketing is a powerful tool that businesses have at their disposal, but it can also be tricky to navigate says Jeffrey Hammel. There are many dos and don’ts when it comes to social media marketing, and understanding what works and what doesn’t is essential for any business looking to succeed in today’s digital landscape.

In this guide, we will explore the key dos and don’ts of social media marketing, including tips on crafting compelling content, using hashtags effectively, engaging with followers, measuring results, and more.

Whether you are just starting out with social media marketing or are looking to refine your existing strategy, this guide has something for everyone! Let’s get started.

1. Crafting engaging content

One of the most important aspects of social media marketing is creating content that is engaging and interesting enough to get users to stop scrolling and take notice.

This can be a challenge, but there are a few key things to keep in mind when crafting your content strategy:

Know your audience:

Understanding who you are trying to reach with your content is essential. What are their interests? What type of tone will resonate with them? Keep these questions in mind as you create and curate content for your social media channels.

Make it visual:

Humans are visual creatures, so incorporating images and videos into your content strategy is a great way to grab attention and keep people engaged explains Jeffrey Hammel.

Use calls to action:

Whether you want people to click through to your website or sign up for your newsletter, including a call to action in your posts is a great way to encourage engagement and get results.

2. Utilizing hashtags

Hashtags are a great way to increase the reach of your posts and connect with new audiences, but it’s important to use them sparingly and strategically.

Here are a few tips for using hashtags effectively:

Do some research?

Before you start using hashtags, take some time to research which ones are most relevant to your brand and audience. There’s no point in using a hashtag that nobody is searching for!

Keep it relevant:

Only use hashtags that are directly relevant to the content of your post. Using irrelevant hashtags can actually have a negative impact on your reach and engagement.

Don’t go overboard:

using too many hashtags, or using the same hashtag more than once in the same post, can make your content feel spammy and over-saturated says Jeffrey Hammel. Aim for 3-5 relevant hashtags per post to get the best results.

3. Engaging with followers

Social media is all about building relationships, so it’s important to engage actively with your followers and take time to respond to comments, questions, and feedback.

Here are some tips for engaging effectively on social media:

Be responsive:

Responding quickly when someone reaches out to you via a direct message or comment is essential for building strong relationships with your followers.

Be genuine:

People can spot a fake from a mile away, so make sure that your interactions are always authentic and genuine. Be yourself and let your personality shine through!

Be helpful:

If someone has a question or problem, do your best to help them out. Not only will this build goodwill, but it may also lead to new business opportunities.

4. Measuring results

Last but not least, it’s important to measure the results of your social media marketing efforts to ensure that you are on track and meeting your goals. There are a number of metrics you can track, such as reach, engagement, website traffic, and conversions explains Jeffrey Hammel.

To get the most out of your social media marketing, it’s a good idea to use a dedicated tool or platform that allows you to track and analyze all of your metrics in one place.


Social media marketing can be a powerful tool for businesses of all types. But it is important to approach it strategically in order to get the best results. There are many key aspects to focus on when developing your social media marketing strategy, including creating engaging content, utilizing hashtags effectively, engaging with followers, and measuring results. By following these tips, you can be sure that you will achieve great results with your social media marketing efforts!


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